Opening a Company in Serbia: Step-by-Step Guide

Embarking on the entrepreneurial journey of opening a company in Serbia offers exciting prospects, given the country’s growing economy, strategic location in Southeast Europe, and favorable business environment. Whether you’re a local entrepreneur or an international investor eyeing Serbia’s potential, navigating the process requires a clear understanding of the legal framework, regulatory requirements, and local market dynamics. This guide provides a step-by-step approach to setting up your company in Serbia, ensuring you’re well-equipped to turn your business vision into reality.

Understanding the Serbian Business Landscape

Serbia’s business environment is characterized by its openness to foreign investment, competitive tax rates, and a skilled workforce. The government offers various incentives for startups and established businesses, particularly in sectors like IT, agriculture, and manufacturing. Before diving into the formalities, it’s crucial to understand the local market, identify your niche, and align your business plan with Serbia’s economic priorities.

Key Considerations Before Starting

  • Business Structure: Determine the most suitable legal structure for your business. Options include Sole Proprietorship (Preduzetnik), Limited Liability Company (Društvo sa ograničenom odgovornošću – DOO), and Joint Stock Company (Akcionarsko društvo – AD).
  • Business Plan: A comprehensive business plan is essential, detailing your business model, market research, financial projections, and strategic goals.
  • Market Research: Conduct thorough market research to understand your target audience, competition, and industry trends in Serbia.
  • Regulatory Compliance: Familiarize yourself with Serbian business regulations, tax obligations, and industry-specific requirements.

Steps to Establishing Your Company in Serbia

1. Choose Your Business Structure

Your choice of business structure will impact your liability, tax obligations, and operational flexibility. Consider consulting with a local legal expert to make an informed decision that best suits your business needs.

2. Register Your Business Name

Before registration, ensure your desired business name is unique and compliant with Serbian naming regulations. This can be done through the Serbian Business Registers Agency (APR).

3. Prepare the Founding Act

Draft the Founding Act (Act of Incorporation) for your company, outlining the ownership structure, business activities, and governance rules. For limited liability companies (DOO), this document is essential for registration.

4. Open a Temporary Bank Account

You’ll need to open a temporary bank account to deposit your initial capital. The required minimum capital for a DOO is relatively low, making it a popular choice for small to medium-sized enterprises.

5. Register with the Serbian Business Registers Agency (APR)

Submit your application for registration to the APR, along with the Founding Act, proof of initial capital deposit, and other required documents. The APR offers an online platform for registration, simplifying the process.

6. Obtain Necessary Licenses and Permits

Depending on your business activities, specific licenses or permits may be required. Check with relevant local and national authorities to ensure compliance with industry standards and regulations.

7. Register for Tax and Obtain a Tax Identification Number (PIB)

Following your company’s registration, you’ll automatically be registered for tax and assigned a Tax Identification Number by the Tax Administration. This is crucial for all your business’s tax-related matters.

8. Register with the Social Security Fund

If you’re employing staff, register your company with the Republic Fund for Pension and Disability Insurance (RF PIO) and the National Health Insurance Fund (RFZO) to fulfill your social security obligations.

9. Open a Permanent Business Bank Account

With your company officially registered, you can now open a permanent business bank account. This account will be used for all business transactions, payroll, and financial management.

Additional Tips for a Smooth Setup

  • Legal and Financial Advice: Consider hiring legal and financial advisors familiar with Serbian business law to navigate the registration process and ensure compliance.
  • Understand the Tax System: Familiarize yourself with Serbia’s tax system, including corporate tax, VAT, and payroll taxes, to manage your finances effectively.
  • Local Networking: Engage with local business networks and chambers of commerce to build connections, gain market insights, and explore partnership opportunities.

Further Resources

  • Serbian Business Registers Agency (APR): The official portal for business registration, offering guidelines and online services.
  • Serbian Chamber of Commerce: Provides support, resources, and networking opportunities for businesses in Serbia.
  • Serbian Investment and Export Promotion Agency (SIEPA): Offers information on investment opportunities, incentives, and doing business in Serbia.


Opening a company in Serbia is an adventurous and potentially rewarding endeavor. By carefully selecting your business structure, complying with legal and regulatory requirements, and leveraging local resources and networks, you can establish a solid foundation for your business. Remember, thorough preparation, understanding of the local market, and adherence to legal formalities are key to successfully launching

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