Most international buyers choose the place before they choose the project.
Expaty builds destination platforms that reach people abroad while they're still deciding where to live. We put your project in front of them, and pass you enquiries that meet criteria you set.
Everyone is fighting for the same few buyers
Look at the ads a foreign buyer sees after clicking on one new-build listing. Renders. Floor plans. "Download the brochure." "Last units available." Dozens of them, from different developers and agencies, for weeks.
They're all chasing the same small group: people who already know where they want to buy, have a budget ready and are comparing projects. That group exists, and it matters. But it's small, it's expensive to reach, and every enquiry from it is shared with everyone else it contacted.
Meanwhile, a much larger group gets almost no attention: people who have decided to move or buy abroad, but haven't picked the place yet. Spain, Portugal or Cyprus. Coast or island. Costa Blanca or the Algarve. This is where the decision about your town is actually made.
We reach buyers earlier
Each Expaty destination has its own platform, built around a single place: what it's like to live there, what things cost, which areas suit whom, how buying works. It's the kind of information people look for before they start comparing developments.
That's where we meet them. Campaigns in their own markets and languages bring them to the destination first. When their interest turns into a property search, your project is already part of what they're looking at, on a page built for it.
The result is a different kind of enquiry: someone who has chosen the place, knows why, and is now looking for the right home in it.
The demand is already here.
Foreign buyers are a structural part of the Spanish housing market, and some of them prefer new builds far more than others. We use official data like this to choose which markets to target for each project.
97,300
homes bought by foreign buyers in Spain in 2025, a new record and 13.8% of all home sales.
Colegio de Registradores, 2025.
20%+
share of home purchases made by foreign buyers in the provinces of Alicante and Málaga, among the highest in Spain.
Colegio de Registradores, Anuario de Estadística Registral 2025.
40% · 34% · 33%
share of purchases that are new builds for Polish, Belgian and Dutch buyers, against 21.5% for foreign buyers overall.
Colegio de Registradores, Anuario de Estadística Registral 2025.
75%
of Dutch buyers in Spain don't live there: they buy from abroad. Dutch buyers purchased 8,354 homes in 2025, up 12.2% on the previous year.
Consejo General del Notariado, 2025.
Figures describe the Spanish housing market as a whole, from official registry and notary statistics. They are market context, not results of Expaty campaigns.
For every project we propose specific markets and explain, with data, why we chose them.
What we do, and what stays with you
We take care of
- The destination platform and a dedicated page for your project
- International campaigns, by country and language
- Enquiry capture and qualification against your criteria
- Tracking of every enquiry, from first contact to outcome
- Regular reporting you can check against your own records
You keep
- Your sales team and your sales process
- Every conversation with the buyer
- Viewings, negotiation and the sale
We're a marketing platform, not an estate agency. We don't advise buyers, negotiate or handle transactions. Projects we promote are clearly marked as featured on our platforms.
You decide what counts as a good enquiry
The usual complaint about bought leads is that nobody agreed on what a lead was supposed to be.
So we agree it before we start. Budget range, timing, type of property, country, whatever matters for your project. Every enquiry is checked against those criteria before it reaches you, and you can decline any that don't meet them, with a reason, within a few working days.
Commercial terms are agreed before launch and are tied to enquiries that meet your criteria, not to clicks or impressions.
How a pilot works
-
One project.
We start with a single development, or a small selection that suits international buyers.
-
Clear criteria.
We agree what a qualified enquiry is, how it's delivered to your team, and how quickly it's followed up.
-
A defined test.
Campaigns run for a set period in the markets we choose together.
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Measured outcomes.
You see what every enquiry turned into: contact, call, viewing, reservation. So do we. If the numbers don't work for both sides, we both know it, and nobody is locked in.
What we ask from you
- Access to one project that fits international buyers
- Approved information, images, prices and availability we can publish
- A reply to every qualified enquiry within one working day
- Honest feedback on what happens to each contact
No exclusivity is required for a first test.
Is this for you?
It probably is if
- You're building for international buyers, or want to reach more of them
- Your team can talk to buyers in English, and ideally in other languages
- You want a channel you can measure, not another listing among hundreds
It probably isn't if
- You only sell to local buyers
- You can't follow up enquiries quickly
- You're looking for volume at any quality
Questions developers ask
How is this different from a property portal?
Portals list your project next to hundreds of others, for people already searching. We build interest in the destination itself and bring buyers to your project earlier, on a page dedicated to it.
Who owns the buyer relationship?
You do. We pass the enquiry to your team and stay out of the conversation. Our job ends where your sales process begins.
Do you work with our competitors?
A destination platform covers a place, so it can feature more than one project. Each project has its own page and its own campaigns, and enquiries go to the project the buyer chose.
Which buyer markets can you target?
We can run campaigns across Europe, North America and other international markets. We choose the countries and languages with you, based on your project's location, price range, buyer demand and the languages your sales team supports.
What about data protection?
Buyers are told who their details will be shared with before they submit anything. Every enquiry is logged with its source, consent and delivery date.
Where are you active?
Our destination platforms are live in Ayamonte, Estepona, Mijas and Manilva, with more destinations across Southern Europe and beyond to follow.
Let's look at your project together.
Tell us which development you have in mind and who you're building it for. We'll tell you honestly whether we think international demand can work for it, and how we'd test it.
Know a destination and want to work with us locally? See Become a partner.
Are you an estate agent? See For estate agents.